Jeffrey VandeveldeSVP, Insights and Client Experience
Jeff is one of the leading innovators in understanding consumer behavior and applying this knowledge to help organizations drive the changes necessary to create more loyal and engaged customers and employees. Throughout his career Jeff has worked in the Financial Service Industry as a tireless advocate for improving the banking experience for consumers. He has developed and led multiple collaborative groups across all size financial institutions aimed at radically changing the way Financial Institutions deliver experiences to their customers. In his current role with SunTrust Bank, Jeff is SVP, Enterprise Customer Experience; Jeff applies emerging customer experience disciplines combined with advanced behaviors analytics to uncover strategies for improving customer relationship and driving revenue at SunTrust. Armed with these new insights, Jeff and his team are leading the redesign of the critical consumer and business interactions that occur within a banking relationship. Jeff's most recent adventure is to work with SunTrust executive leadership to re-invigorate the way the SunTrust Purpose of lighting the way for financial well-being will be used as a differentiator to driver growth. Jeff has spoken to numerous audiences across the United States including many in the financial services sector, where he inspires executives by spreading his passion for the customer. He has published articles in the Harvard Business Review, DMI Magazine, BIA Banking Strategies and recently featured on a weekly radio show on Leadership in Business.