CCW Digital Special Report - Frictionless Experience

CCW Digital Special Report - Frictionless Experience

Nearly every business views the “frictionless customer experience” as a top strategic priority. But what does that really entail? What exactly constitutes “effort” in the eyes of the customer? What causes this effort? And how can it truly be reduced (or eliminated)?

Key topics include:

  • Is effort really important to customers?
  • Why should businesses take “effortless” very seriously?
  • Which KPIs can help measure customer effort?


Please note: That all fields marked with an asterisk (*) are required.